Introduction

This will help you generate ad specs for WTHR.com, Premion and TEGNA.


Required Ad Sizes

Below are the ad sizes and specs.


Display ads needed for Run of Site Display:

  • 300x600
  • 728x90
  • 300x250
  • 320x50

Display ads needed for Sponsorship:

  • 300x600
  • 728x90
  • 300x250
  • 320x50
  • 1140x250
  • 970x250
  • 320x107

Display ads needed for Sponsorship:

  • 300x600
  • 728x90
  • 300x250
  • 320x50
  • 1140x250
  • 970x250
  • 320x107
  • Logo as a transparent PNG file. Logo will appear on a white background.
  • ¬†

Display ads needed for Universal High Impact:

  • 1140x250
  • 320x107

Display ads needed for News App Sponsor:

  • 1140x250
  • 320x107

Display ads needed for Roadblock:

  • 300x600
  • 728x90
  • 300x250
  • 320x50
  • 1140x250
  • 970x250
  • 320x107
  • Logo as a transparent PNG file. Logo will appear on a white background.

Adhesion ad requirement:

  • Adhesion ads are created by WTHR. Please provide the following:
    • High-resolution images/photos
    • Copy points
    • Any design guidance (colors, ad references, fonts, etc.)

Premion Video Ad Campaign:

  • :15 or :30 video
    • 1920x1080 or larger

WTHR.com Pre-roll:

  • :15 or :30 video
    • 1920x1080 or larger¬†
    • Note: 15 seconds are non-skippable. 30 second videos are skippable after 15 seconds.

Audience Marketplace Pre-roll:

  • :15 or :30 video

Audience Marketplace Display:

  • 300x600
  • 160x600
  • 728x90
  • 300x250
  • 320x50
  • 300x50

NBCOlympics.com:

  • :15 or :30 video file (no third-party tags allowed)
    • 1920x1080 or larger
  • 728x90
  • Deadlines:
    • 1/11/22 for opening ceremonies
    • 2/1/22 for first Monday of the games (2/7)
    • 2/2/22 - any campaigns submitted on or after this date will start five days after receiving.

 

NBC Sports:

  • :15 or :30 video file
    • no third-party tags allowed
    • 1920x1080 or larger
  • 300x250
  • 728x90

Creative swaps for NBC Sports are due every Wednesday.