Display ads needed for Run of Site Display:

• 300×600
• 728×90
• 300×250
• 320×50

Display ads needed for Sponsorship:

• 300×600
• 728×90
• 300×250
• 320×50
• 1140×250
• 970×250
• 320×107

Display ads needed for Sponsorship:

• 300×600
• 728×90
• 300×250
• 320×50
• 1140×250
• 970×250
• 320×107
• Logo as a transparent PNG file. Logo will appear on a white background.

Display ads needed for Universal High Impact:

• 1140×250
• 320×107

Display ads needed for News App Sponsor:

• 728×90
• 320×50
• Logo as a transparent PNG file. Logo will appear on a dark background.

Display ads needed for Roadblock:

• 300×600
• 728×90
• 300×250
• 320×50
• 1140×250
• 970×250
• 320×107

Adhesion ad requirement:

• Adhesion ads are created by WTHR. Please provide the following:
  • High-resolution images/photos
  • Copy points
  • Any design guidance (colors, ad references, fonts, etc.)

Interscroller Display:

• Interscroller ads are created by WTHR. Please provide the following:
  • High-resolution images/photos [minimum 750×570]
  • Copy points
  • Any design guidance (colors, ad references, fonts, etc.)
  • Destination URL

Interscroller Video:

• Interscroller ads are created by WTHR. Please provide the following:
  • Background image (Optional)*: 2600x1000px psd or unflattened image
  • Copy
  • Logo
  • Video specs:
    • Aspect Ratio: 4:3 or 16:9 (1024×768) for Desktop Landscape Video
    • 3:4 or 9:16 (720 x 1280) for Mobile Vertical Video
    • Video Codec: H.264 MP4
    • 6-30 seconds duration
    • Recommend at least 1080p resolution < 3MB, MP4

Premion Video Ad Campaign:

• :15 or :30 video
  • 1920×1080 or larger

WTHR.com Pre-roll:

• :15 or :30 video
  • 1920×1080 or larger 
  • Note: 15 seconds are non-skippable. 30 second videos are skippable after 15 seconds.

Audience Marketplace Pre-roll:

• :15 or :30 video

Audience Marketplace Display:

• 300×600
• 160×600
• 728×90
• 300×250
• 320×50
• 300×50

Audience Marketplace Native:

• Image: 1200×627, recommend for scaling
• Headline: 25 character max (including spaces)
• Body: 90 character max (including spaces)
• CTA: 15 character max (including spaces)
• Destination URL • Logo: 128×128
•  

NBCOlympics.com:

• :15 or :30 video file (no third-party tags allowed)
  • 1920×1080 or larger
• 728×90
• Deadlines:
  • 1/11/22 for opening ceremonies
  • 2/1/22 for first Monday of the games (2/7)
  • 2/2/22 – any campaigns submitted on or after this date will start five days after receiving.

 

NBC Sports:

• :15 or :30 video file
  • no third-party tags allowed
  • 1920×1080 or larger
• 300×250
• 728×90

Creative swaps for NBC Sports are due every Wednesday.

WTHR.com ROS Display Advertising

Ad Name	Creative Size	Format	Max File Size	Additional Specs & notes
Half Page	300×600	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Leaderboard	728×90	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Medium Rectangle	300×250	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Mobile Banner	320×50	JPG,PNG,GIF,HTML5,third-party tag**	40kb

WTHR.com Section Sponsorship

Ad Name	Creative Size	Format	Max File Size	Additional Specs & notes
Half Page	300×600	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Leaderboard	728×90	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Medium Rectangle	300×250	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Mobile Banner	320×50	JPG,PNG,GIF,HTML5,third-party tag**	40kb
Billboard	970×250	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Universal (Desktop)	1140×250	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Universal (Mobile Web)	320×107	JPG,PNG,GIF,HTML5,third-party tag**	100kb

WTHR.com Section Sponsorship w/ Logo

Ad Name	Creative Size	Format	Max File Size	Additional Specs & notes
Half Page	300×600	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Leaderboard	728×90	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Medium Rectangle	300×250	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Mobile Banner	320×50	JPG,PNG,GIF,HTML5,third-party tag**	40kb
Billboard	970×250	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Universal (Desktop)	1140×250	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Universal (Mobile Web)	320×107	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Masthead Logo	112×38	Transparent PNG in Proxima Nova Bold 12 size font, left aligned and “sponsored by” needs to be included in ad size above logo.	40kb

WTHR.com Universal High Impact

Ad Name	Creative Size	Format	Max File Size	Additional Specs & notes
Universal (Desktop)	1140×250	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Universal (Mobile Web)	320×107	JPG,PNG,GIF,HTML5,third-party tag**	100kb

WTHR News App Sponsor

Ad Name	Creative Size	Format	Max File Size	Additional Specs & notes
App Logo	265×60	PNG with transparent background. “Sponsored by” text formatting: Must be included in white, Proxima Nova Regular 12pt, and left-aligned in image. Logo: Must be a white or a color that will show against black background, no dark colors.	40kb
Leaderboard	728×90	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Mobile Banner	320×50	JPG,PNG,GIF,HTML5,third-party tag**	40kb

WTHR.com Roadblock

Ad Name	Creative Size	Format	Max File Size	Additional Specs & notes
Half Page	300×600	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Leaderboard	728×90	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Medium Rectangle	300×250	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Mobile Banner	320×50	JPG,PNG,GIF,HTML5,third-party tag**	40kb
Billboard	970×250	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Universal (Desktop)	1140×250	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Universal (Mobile Web)	320×107	JPG,PNG,GIF,HTML5,third-party tag**	100kb

WTHR.com Adhesion

Adhesion ads are created by WTHR. Please provide the following: High-resolution images/photos/logo Copy points Any design guidance (colors, ad references, fonts, etc.) Any reference ads

WTHR.com Interscroller Display

• Interscroller ads are created by WTHR. Please provide the following:
  • High-resolution images/photos [minimum 750×570]
  • Copy points
  • Any design guidance (colors, ad references, fonts, etc.)
  • Destination URL

WTHR.com Interscroller Video

Ad Name	Format	Image Specs	Video Spec
Interscroller Video	WTHR builds. Client provides components.	Background image (Optional)*: 2600x1000px psd or unflattened image Copy Logo	Aspect Ratio: 4:3 or 16:9 (1024×768) for Desktop Landscape Video 3:4 or 9:16 (720 x 1280) for Mobile Vertical Video Video Codec: H.264 MP4 6-30 seconds duration Recommend at least 1080p resolution under 3MB, MP4

Premion Video

Below are general specs for Premion. Please note that as long as the video is at least 1920×1080, you can send just about any video format and file and we’ll encode it to the exact spec.

Ad Name	Creative Size	Format	Max File Size	Additional Specs & notes
15 or 30 seconds	1920×1080	Must be exactly 15 or 30 seconds. We convert any video to the appropriate spec.

WTHR.com Pre-roll

Below are general specs for pre-roll. Please note that as long as the video is at least 1920×1080, you can send just about any video format and size and we’ll encode it to the exact spec.

Ad Name	Creative Size	Format	Max File Size	Additional Specs & notes
15 or 30 Seconds	1920×1080	MP4	8MB	Skip button appears for videos over 15 seconds.

Audience Marketplace Pre-roll

Below are general specs for Audience Marketplace video. Please note that as long as the video is at least 1920×1080, you can send just about any video format and file and we’ll encode it to the exact spec.

Ad Name	Creative Size	Format	Max File Size	Additional Specs & notes
15 or 30 seconds	1920×1080	Must be exactly 15 or 30 seconds. We convert any video to the appropriate spec.

Audience Marketplace Display

Ad Name	Creative Size	Format	Max File Size	Additional Specs & notes
Half Page	300×600	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Leaderboard	728×90	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Medium Rectangle	300×250	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Mobile Banner	320×50	JPG,PNG,GIF,HTML5,third-party tag**	40kb
Mobile Banner	300×50	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Tower	160×600	JPG,PNG,GIF,HTML5,third-party tag**	100kb

Audience Marketplace Native

Component	Size/Spec
Image	JPG, 1200×627, recommended for scaling
Headline	25 character max (including spaces)
Body	90 character max (including spaces)
CTA	15 character max (including spaces)
Logo	128×128
Destination URL

NBC Olympics

The below ad specs are for the 2022 Olympics, which has concluded. These may change for future Olympics.

Ad Name	Creative Size	Format	Max File Size	Additional Specs & notes
Half Page	300×600	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Leaderboard	728×90	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Medium Rectangle	300×250	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Mobile Banner	320×50	JPG,PNG,GIF,HTML5,third-party tag**	40kb
Mobile Banner	300×50	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Tower	160×600	JPG,PNG,GIF,HTML5,third-party tag**	100kb

NBC Sports

Creative swaps for NBC Sports are due every Wednesday.

Ad Name	Creative Size	Format	Max File Size	Additional Specs & notes
Video – :15 or :30	1920×1080	MP4	No third-party tags allowed. WTHR converts all videos for NBC specs.
Leaderboard	728×90	JPG,GIF,third-party tag**	100kb
Medium Rectangle	300×250	JPG,GIF,third-party tag**	100kb

WTHR.com Display ROS

B3404:CrossPlat_ROS_300x250&600&728&320_All_Imp

WTHR.com Universal ROS

This product needs to be set up. Please contact the digital team.

WTHR.com Adhesion ROS

B3404:Desk,Tab&MW_ROS_Adhesion_Imp

WTHR.com Interscroller Display ROS

B3404:Desk&Tab_ROS_Interscroller_Imp
B3404:MobileWeb_ROS_Interscroller_Imp
B3404:App_ROS_In-App Interscroller_Imp

WTHR.com Interscroller Video ROS

This product needs to be set up. Please contact the digital team.

WTHR.com Pre-roll ROS

B3404:CrossPlat_ROS_Preroll_920x508_Imp

WTHR.com Affinity – Auto – ROS

This product needs to be set up. Please contact the digital sales team.

WTHR.com Affinity – Education – ROS

This product needs to be set up. Please contact the digital sales team.

WTHR.com Affinity – Finance – ROS

This product needs to be set up. Please contact the digital sales team.

WTHR.com Affinity – Health – ROS

This product needs to be set up. Please contact the digital sales team.

WTHR.com Affinity – Home Services – ROS

This product needs to be set up. Please contact the digital sales team.

WTHR.com Affinity – Legal – ROS

This product needs to be set up. Please contact the digital sales team.

WTHR.com Homepage Universal

B3404:Desk,Tab&MW_Home_Universal_Front_Spo

WTHR.com Homepage Universal + Roadblock

B3404:Desk,Tab&MW_Home_Universal_Front_Spo
B3404:Desk&Tab_Home_Billboard_Spo
B3404:D,T&MW_Home_300s,728,320_All_Spo

WTHR.com Homepage Adhesion

B3404:Desk,Tab&MW_Home_Adhesion_Spo

WTHR.com Homepage Adhesion + Roadblock

B3404:Desk,Tab&MW_Home_Adhesion_Spo
B3404:Desk&Tab_Home_Billboard_Spo
B3404:D,T&MW_Home_300s,728,320_All_Spo

WTHR News App Sponsor

B3404:App Open_Splash & Home_Spo

WTHR.com 13INside Track

B3404:D,T&MW_13 Inside Track_Universal_All_Spo
B3404:CrsPt_13 Inside Track_300s,728,320_All_Spo
B3404:IN_NDS-Social Posts
B3404:IN_NDS-13NOW OTT Sponsored Video

WTHR.com 13INside Track

B3404:D,T&MW_SendTheLove_URL_Universal_Spo
B3404:CrossPlat_SendTheLove_URL&PGID_Bnrs_Spo
B3404:D&T_SendTheLove_URL_ArticleFlex_970x250_Spo

 

NBC.com Olympics

No active Olympics at this time

NBC.com All Sports

B3404:IN_NDS-NBC Video Stream All Sports

WTHR.com CheckUp 13

B3404:D,T&MW_CheckUp13_Universal_All_Spo
B3404:CrossPlat_CheckUp13_300s,728,320_All_Spo
B3404:Desk&Tab_CheckUp13_Billboard_Spo

WTHR.com Operation Football

Packages may vary. Please contact digital sales team to set to verify products are available in WO.

WTHR.com Traffic

B3404:D,T&MW_Traffic_Universal_Front_Spo
B3404:CrossPlat_Traffic_300s,728,320_All_Spo

WTHR.com Home Resource

B3404:Desk&Tab_Home Resource_Billboard_Spo
B3404:D,T&MW_Home Resource_Universal_All_Spo
B3404:CrsPt_Home Resource_300s,728,320_All_Spo
B3404:D&T_Home Resource Masthead Logo_112x38_Spo

WTHR.com Health Resource

B3404:D,T&MW_Health Resource_Universal_All_Spo
B3404:CrsPt_Health Resource_300s,728,320_All_Spo
B3404:Desk&Tab_Health Resources_Billboard_Spo
B3404:D&T_Health Resource_Masthead Logo_112x38_Spo

WTHR.com Live Stream (Watch Page)

B3404:D,T&MW_Watch_Universal_All_Spo (50% SOV)
B3404:D,T&MW_Watch_Mast&Logo_Spo (100% SOV)
B3404:CrossPlat_News_Preroll_920x508_Imp (75k imps minimum)

WTHR.com Right Now Sponsor

B3404:D&T_Right Now Box + 300x250_Home&Weather_Spo

AMP – Audience Targeting

B3404:IN_NDS-AudienceMarketplace-AudienceTargeting

AMP – Geofencing

B3404:IN_NDS-AudienceMarketplace-Geofencing

AMP – Native

B3404:IN_NDS-Native-AudienceMarketplace

AMP – Site Retargeting

B3404:IN_NDS-AudienceMarketplace-Retargeting

OTT Retargeting

B3404: IN_NDS-AudienceMarketplace-OTT Retargeting

Premion – OTT

B3404:IN_NDS-Premion OTT

WTHR.com Display ROS

WTHR.com Universal ROS

 WTHR.com Adhesion ROS

WTHR.com Interscroller Display ROS

B3404:Desk&Tab_ROS_Interscroller_Imp
B3404:MobileWeb_ROS_Interscroller_Imp
B3404:App_ROS_In-App Interscroller_Imp

WTHR.com Interscroller Video ROS

This product needs to be set up. Please contact the digital team.

WTHR.com Pre-roll ROS

WTHR.com Affinity – Auto – ROS

This product needs to be set up. Please contact the digital sales team.

WTHR.com Affinity – Education – ROS

This product needs to be set up. Please contact the digital sales team.

WTHR.com Affinity – Finance – ROS

This product needs to be set up. Please contact the digital sales team.

WTHR.com Affinity – Health – ROS

This product needs to be set up. Please contact the digital sales team.

WTHR.com Affinity – Home Services – ROS

This product needs to be set up. Please contact the digital sales team.

WTHR.com Affinity – Legal – ROS

This product needs to be set up. Please contact the digital sales team.

WTHR.com Homepage Universal

WTHR.com Homepage Universal + Roadblock

Product Name Here

WTHR.com Homepage Adhesion

WTHR.com Homepage Adhesion + Roadblock

Product Name Here

WTHR News App Sponsor

WTHR.com 13INside Track

Screenshot not available yet

NBC.com Olympics

No active Olympics at this time

NBC.com All Sports

Screenshot not available yet

WTHR.com CheckUp 13

Screenshot not available yet

WTHR.com Operation Football

Packages may vary. Please contact digital sales team to set to verify products are available in WO.

WTHR.com Seat at the Table

Screenshot not available yet

WTHR.com Traffic

Screenshot not available yet

WTHR.com Home Resource

Screenshot not available yet

WTHR.com Health Resource

Screenshot not available yet

WTHR.com Live Stream (Watch Page)

WTHR.com Right Now Sponsor

Screenshot not available yet