wthr – Draw the Data

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Detailed ad specs, WO product codes, and mockups.

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Simple (List of Sizes)

Detailed Specs (Table)

WO Product Codes

Blended CPM

Calculator

AMP Calculator

Gross/Net

Ad Spec - Size List

Introduction
Select Campaign(s)
Ad Specs

Introduction

This will help you generate a list of simple ad sizes for WTHR.com, Premion, and TEGNA's Audience Marketplace.

What type of campaign(s) will you run?

Run of Site Display

Sponsorship

Sponsorship with Masthead Logo

Universal High Impact

News App Sponsor

Roadblock (all ads)

Adhesion

Interscroller Display

Interscroller Video

Premion Video Campaign

WTHR.com Pre-roll

Audience Marketplace Pre-roll

Audience Marketplace Display

Audience Marketplace Native

NBC.com Olympics

NBC.com Sports

Required Ad Sizes

Below are the ad sizes and specs.

Display ads needed for Run of Site Display:

300x600
728x90
300x250
320x50

Display ads needed for Sponsorship:

300x600
728x90
300x250
320x50
1140x250
970x250
320x107

Display ads needed for Sponsorship:

300x600
728x90
300x250
320x50
1140x250
970x250
320x107
Logo as a transparent PNG file. Logo will appear on a white background.

Display ads needed for Universal High Impact:

1140x250
320x107

Display ads needed for News App Sponsor:

300x250
Logo as a transparent PNG file. Logo will appear on a blue background

Display ads needed for Roadblock:

300x600
728x90
300x250
320x50
1140x250
970x250
320x107

Adhesion ad requirement:

Adhesion ads are created by WTHR. Please provide the following:
- High-resolution images/photos
- Copy points
- Any design guidance (colors, ad references, fonts, etc.)

Interscroller Display:

Interscroller ads are created by WTHR. Please provide the following:
- High-resolution images/photos [minimum 750x570]
- Copy points
- Any design guidance (colors, ad references, fonts, etc.)
- Destination URL

Interscroller Video:

Interscroller ads are created by WTHR. Please provide the following:
- Background image (Optional)*: 2600x1000px psd or unflattened image
- Copy
- Logo
- Video specs:
  - Aspect Ratio: 4:3 or 16:9 (1024×768) for Desktop Landscape Video
  - 3:4 or 9:16 (720 x 1280) for Mobile Vertical Video
  - Video Codec: H.264 MP4
  - 6-30 seconds duration
  - Recommend at least 1080p resolution < 3MB, MP4

Premion Video Ad Campaign:

:15 or :30 video
- 1920x1080 or larger

WTHR.com Pre-roll:

:15 or :30 video
- 1920x1080 or larger
- Note: 15 seconds are non-skippable. 30 second videos are skippable after 15 seconds.

Audience Marketplace Pre-roll:

:15 or :30 video

Audience Marketplace Display:

300x600
160x600
728x90
300x250
320x50
300x50

Audience Marketplace Native:

Image: 1200x627, recommend for scaling
Headline: 25 character max (including spaces)
Body: 90 character max (including spaces)
CTA: 15 character max (including spaces)
Destination URL • Logo: 128x128

NBCOlympics.com:

:15 or :30 video file (no VAST ad tags allowed)
- 1920x1080 or larger
Deadlines:
- Thursday, January 8
  Deadline to submit local digital sales campaigns for the Opening Ceremony (2/6) and first weekend of competition (2/7-2/8)
- Monday, February 2
  Deadline to submit local digital sales campaigns for the first Monday of the Games (2/9)
- Thursday, February 5
  Campaigns or creative swaps submitted on this date or later will start five days after submission
  
  Example: A creative swap submitted on February 8 will go into effect on February 13

NBC Sports:

:15 or :30 video file
- no third-party tags allowed
- 1920x1080 or larger
300x250
728x90

Creative swaps for NBC Sports are due every Wednesday.

Ad Spec - File Size Details

Introduction
Select Campaign(s)
Ad Specs

Introduction

This will help you generate detailed ad specs for WTHR.com, Premion, and TEGNA's Audience Marketplace.

What type of campaign(s) will you run?

Run of Site Display

Sponsorship

Sponsorship with Masthead Logo

Universal High Impact

News App Sponsor

Roadblock (all ads)

Adhesion

Interscroller Display

Interscroller Video

Premion Video Campaign

WTHR.com Pre-roll

Audience Marketplace Pre-roll

Audience Marketplace Display

Audience Marketplace Native

NBC.com Olympics

NBC.com Sports

Required Ad Sizes

Below are the ad sizes and specs.

WTHR.com ROS Display Advertising

Ad Name	Creative Size	Format	Max File Size	Additional Specs & notes
Half Page	300x600	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Leaderboard	728x90	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Medium Rectangle	300x250	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Mobile Banner	320x50	JPG,PNG,GIF,HTML5,third-party tag**	40kb

WTHR.com Section Sponsorship

Ad Name	Creative Size	Format	Max File Size	Additional Specs & notes
Half Page	300x600	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Leaderboard	728x90	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Medium Rectangle	300x250	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Mobile Banner	320x50	JPG,PNG,GIF,HTML5,third-party tag**	40kb
Billboard	970x250	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Universal (Desktop)	1140x250	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Universal (Mobile Web)	320x107	JPG,PNG,GIF,HTML5,third-party tag**	100kb

WTHR.com Section Sponsorship w/ Logo

Ad Name	Creative Size	Format	Max File Size	Additional Specs & notes
Half Page	300x600	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Leaderboard	728x90	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Medium Rectangle	300x250	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Mobile Banner	320x50	JPG,PNG,GIF,HTML5,third-party tag**	40kb
Billboard	970x250	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Universal (Desktop)	1140x250	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Universal (Mobile Web)	320x107	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Masthead Logo	112x38	Transparent PNG in Proxima Nova Bold 12 size font, left aligned and “sponsored by” needs to be included in ad size above logo.	40kb

WTHR.com Universal High Impact

Ad Name	Creative Size	Format	Max File Size	Additional Specs & notes
Universal (Desktop)	1140x250	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Universal (Mobile Web)	320x107	JPG,PNG,GIF,HTML5,third-party tag**	100kb

WTHR News App Sponsor

Ad Name	Creative Size	Format	Max File Size	Additional Specs & notes
App Logo	265x60	PNG with transparent background. “Sponsored by” text formatting: Must be included in white, Proxima Nova Regular 12pt, and left-aligned in image. Logo: Must be a white or a color that will show against black background, no dark colors.	40kb
Leaderboard	728x90	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Mobile Banner	320x50	JPG,PNG,GIF,HTML5,third-party tag**	40kb

WTHR.com Roadblock

Ad Name	Creative Size	Format	Max File Size	Additional Specs & notes
Half Page	300x600	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Leaderboard	728x90	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Medium Rectangle	300x250	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Mobile Banner	320x50	JPG,PNG,GIF,HTML5,third-party tag**	40kb
Billboard	970x250	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Universal (Desktop)	1140x250	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Universal (Mobile Web)	320x107	JPG,PNG,GIF,HTML5,third-party tag**	100kb

WTHR.com Adhesion

Adhesion ads are created by WTHR. Please provide the following:
High-resolution images/photos/logo
Copy points
Any design guidance (colors, ad references, fonts, etc.)
Any reference ads

WTHR.com Interscroller Display

Interscroller ads are created by WTHR. Please provide the following:
- High-resolution images/photos [minimum 750x570]
- Copy points
- Any design guidance (colors, ad references, fonts, etc.)
- Destination URL

WTHR.com Interscroller Video

Ad Name	Format	Image Specs	Video Spec
Interscroller Video	WTHR builds. Client provides components.	Background image (Optional)*: 2600x1000px psd or unflattened image Copy Logo	Aspect Ratio: 4:3 or 16:9 (1024×768) for Desktop Landscape Video 3:4 or 9:16 (720 x 1280) for Mobile Vertical Video Video Codec: H.264 MP4 6-30 seconds duration Recommend at least 1080p resolution under 3MB, MP4

Premion Video

Below are general specs for Premion. Please note that as long as the video is at least 1920x1080, you can send just about any video format and file and we'll encode it to the exact spec.

Ad Name	Creative Size	Format	Max File Size	Additional Specs & notes
15 or 30 seconds	1920x1080	Must be exactly 15 or 30 seconds. We convert any video to the appropriate spec.

WTHR.com Pre-roll

Below are general specs for pre-roll. Please note that as long as the video is at least 1920x1080, you can send just about any video format and size and we'll encode it to the exact spec.

Ad Name	Creative Size	Format	Max File Size	Additional Specs & notes
15 or 30 Seconds	1920x1080	MP4	8MB	Skip button appears for videos over 15 seconds.

Audience Marketplace Pre-roll

Below are general specs for Audience Marketplace video. Please note that as long as the video is at least 1920x1080, you can send just about any video format and file and we'll encode it to the exact spec.

Ad Name	Creative Size	Format	Max File Size	Additional Specs & notes
15 or 30 seconds	1920x1080	Must be exactly 15 or 30 seconds. We convert any video to the appropriate spec.

Audience Marketplace Display

Ad Name	Creative Size	Format	Max File Size	Additional Specs & notes
Half Page	300x600	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Leaderboard	728x90	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Medium Rectangle	300x250	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Mobile Banner	320x50	JPG,PNG,GIF,HTML5,third-party tag**	40kb
Mobile Banner	300x50	JPG,PNG,GIF,HTML5,third-party tag**	100kb
Tower	160x600	JPG,PNG,GIF,HTML5,third-party tag**	100kb

Audience Marketplace Native

Component	Size/Spec
Image	JPG, 1200x627, recommended for scaling
Headline	25 character max (including spaces)
Body	90 character max (including spaces)
CTA	15 character max (including spaces)
Logo	128x128
Destination URL

NBC Olympics

The below ad specs are for the 2026 Olympics. These may change for future Olympics. Ads are not clickable, so not clickthru urls or clicktags.

Deadlines:

Thursday, January 8
Deadline to submit local digital sales campaigns for the Opening Ceremony (2/6) and first weekend of competition (2/7-2/8)

Monday, February 2
Deadline to submit local digital sales campaigns for the first Monday of the Games (2/9)

Thursday, February 5
Campaigns or creative swaps submitted on this date or later will start five days after submission

Example: A creative swap submitted on February 8 will go into effect on February 13

Specs:

Ad Name	Creative Size	Format	Max File Size	Additional Specs & notes
Video - :15 or :30	1920x1080	MP4	No VAST tags allowed. We can do impression-tracking. WTHR converts all videos for NBC specs.

NBC Sports

Creative swaps for NBC Sports are due every Wednesday. Ads are not clickable, so not clickthru urls or clicktags.

Ad Name	Creative Size	Format	Max File Size	Additional Specs & notes
Video - :15 or :30	1920x1080	MP4	No VAST tags allowed. We can do impression-tracking. WTHR converts all videos for NBC specs.

**THIRD-PARTY TAG REQUIREMENTS:
- Display: Max number of host-initiated file requests to not exceed 15 file requests during initial file load and host-initiated subload. Unlimited file requests allowed after user-initiated interaction.
- Video/animated: Looping can be continuous, but must include stop, pause, play and audio buttons. Sound must be muted and user-initiated.

WO Product Codes

Introduction
Select Campaign(s)
Ad Specs

Introduction

This will help you generate WO product codes for WTHR.com, Premion, and TEGNA's Audience Marketplace.

WTHR.com ROS Units

Display

Universal

Adhesion

Interscroller Display

Interscroller Video

Pre-roll

Sponsorships/Packages

Please see the WTHR Digital Team for correct product codes as sponsorship related codes have changed. We are currently updating all product codes on this site.

Homepage Universal

Homepage Universal + Roadblock

Homepage Adhesion

Homepage Adhesion + Roadblock

WTHR News App Sponsor

13INside Track

Fever

Send the Love

NBC.com Olympics

NBC.com Sports

CheckUp 13

Operation Football

Traffic

Home Resource

Health Resource

WTHR.com Live Stream (Watch Page)

Right Now Sponsor

Audience Marketplace

Audience Targeting

Geofencing

Native

Site Retargeting

OTT Retargeting

Streaming

Premion OTT

WTHR+

Required Ad Sizes

Below are the ad sizes and specs.

WTHR.com Display ROS

B3404:CrossPlat_ROS_300x250&600&728&320_All_Imp

WTHR.com Universal ROS

B3404:D,T&MW_ROS Universal_All_Imp

WTHR.com Adhesion ROS

B3404:Desk,Tab&MW_ROS_Adhesion_Imp

WTHR.com Interscroller Display ROS

B3404:Desk&Tab_ROS_Interscroller_Imp
B3404:MobileWeb_ROS_Interscroller_Imp
B3404:App_ROS_In-App Interscroller_Imp

WTHR.com Interscroller Video ROS

This product needs to be set up. Please contact the digital team.