Ad Spec - File Size Details

Introduction

This will help you generate detailed ad specs for WTHR.com, Premion, and TEGNA's Audience Marketplace.

Required Ad Sizes

Below are the ad sizes and specs.

WTHR.com ROS Display Advertising

Ad Name Creative Size Format Max File Size Additional Specs & notes
Half Page 300x600 JPG,PNG,GIF,HTML5,third-party tag** 100kb  
Leaderboard 728x90 JPG,PNG,GIF,HTML5,third-party tag** 100kb  
Medium Rectangle 300x250 JPG,PNG,GIF,HTML5,third-party tag** 100kb  
Mobile Banner 320x50 JPG,PNG,GIF,HTML5,third-party tag** 40kb  

WTHR.com Section Sponsorship

Ad NameCreative SizeFormatMax File SizeAdditional Specs & notes
Half Page300x600JPG,PNG,GIF,HTML5,third-party tag**100kb
Leaderboard728x90JPG,PNG,GIF,HTML5,third-party tag**100kb
Medium Rectangle300x250JPG,PNG,GIF,HTML5,third-party tag**100kb
Mobile Banner320x50JPG,PNG,GIF,HTML5,third-party tag**40kb
Billboard970x250JPG,PNG,GIF,HTML5,third-party tag**100kb
Universal (Desktop)1140x250JPG,PNG,GIF,HTML5,third-party tag**100kb
Universal (Mobile Web)320x107JPG,PNG,GIF,HTML5,third-party tag**100kb

WTHR.com Section Sponsorship w/ Logo

Ad NameCreative SizeFormatMax File SizeAdditional Specs & notes
Half Page300x600JPG,PNG,GIF,HTML5,third-party tag**100kb
Leaderboard728x90JPG,PNG,GIF,HTML5,third-party tag**100kb
Medium Rectangle300x250JPG,PNG,GIF,HTML5,third-party tag**100kb
Mobile Banner320x50JPG,PNG,GIF,HTML5,third-party tag**40kb
Billboard970x250JPG,PNG,GIF,HTML5,third-party tag**100kb
Universal (Desktop)1140x250JPG,PNG,GIF,HTML5,third-party tag**100kb
Universal (Mobile Web)320x107JPG,PNG,GIF,HTML5,third-party tag**100kb
Masthead Logo112x38Transparent PNG in Proxima Nova Bold 12 size font, left aligned and “sponsored by” needs to be included in ad size above logo.40kb

WTHR.com Universal High Impact

Ad NameCreative SizeFormatMax File SizeAdditional Specs & notes
Universal (Desktop)1140x250JPG,PNG,GIF,HTML5,third-party tag**100kb
Universal (Mobile Web)320x107JPG,PNG,GIF,HTML5,third-party tag**100kb

WTHR News App Sponsor

Ad NameCreative SizeFormatMax File SizeAdditional Specs & notes
App Logo265x60PNG with transparent background. “Sponsored by” text formatting: Must be included in white, Proxima Nova Regular 12pt, and left-aligned in image. Logo: Must be a white or a color that will show against black background, no dark colors.40kb
Leaderboard728x90JPG,PNG,GIF,HTML5,third-party tag**100kb
Mobile Banner320x50JPG,PNG,GIF,HTML5,third-party tag**40kb

WTHR.com Roadblock

Ad NameCreative SizeFormatMax File SizeAdditional Specs & notes
Half Page300x600JPG,PNG,GIF,HTML5,third-party tag**100kb
Leaderboard728x90JPG,PNG,GIF,HTML5,third-party tag**100kb
Medium Rectangle300x250JPG,PNG,GIF,HTML5,third-party tag**100kb
Mobile Banner320x50JPG,PNG,GIF,HTML5,third-party tag**40kb
Billboard970x250JPG,PNG,GIF,HTML5,third-party tag**100kb
Universal (Desktop)1140x250JPG,PNG,GIF,HTML5,third-party tag**100kb
Universal (Mobile Web)320x107JPG,PNG,GIF,HTML5,third-party tag**100kb

WTHR.com Adhesion

Adhesion ads are created by WTHR. Please provide the following:
High-resolution images/photos/logo
Copy points
Any design guidance (colors, ad references, fonts, etc.)
Any reference ads

WTHR.com Interscroller Display

  • Interscroller ads are created by WTHR. Please provide the following:
    • High-resolution images/photos [minimum 750x570]
    • Copy points
    • Any design guidance (colors, ad references, fonts, etc.)
    • Destination URL

WTHR.com Interscroller Video

Ad NameFormatImage SpecsVideo Spec
Interscroller Video WTHR builds. Client provides components. Background image (Optional)*: 2600x1000px psd or unflattened image
Copy
Logo		 Aspect Ratio: 4:3 or 16:9 (1024×768) for Desktop Landscape Video
3:4 or 9:16 (720 x 1280) for Mobile Vertical Video
Video Codec: H.264
MP4
6-30 seconds duration
Recommend at least 1080p resolution
under 3MB, MP4

Premion Video

Below are general specs for Premion. Please note that as long as the video is at least 1920x1080, you can send just about any video format and file and we'll encode it to the exact spec.
Ad NameCreative SizeFormatMax File SizeAdditional Specs & notes
15 or 30 seconds1920x1080Must be exactly 15 or 30 seconds. We convert any video to the appropriate spec.

WTHR.com Pre-roll

Below are general specs for pre-roll. Please note that as long as the video is at least 1920x1080, you can send just about any video format and size and we'll encode it to the exact spec.
Ad NameCreative SizeFormatMax File SizeAdditional Specs & notes
15 or 30 Seconds1920x1080MP48MBSkip button appears for videos over 15 seconds.

Audience Marketplace Pre-roll

Below are general specs for Audience Marketplace video. Please note that as long as the video is at least 1920x1080, you can send just about any video format and file and we'll encode it to the exact spec.
Ad NameCreative SizeFormatMax File SizeAdditional Specs & notes
15 or 30 seconds1920x1080Must be exactly 15 or 30 seconds. We convert any video to the appropriate spec.

Audience Marketplace Display

Ad NameCreative SizeFormatMax File SizeAdditional Specs & notes
Half Page300x600JPG,PNG,GIF,HTML5,third-party tag**100kb
Leaderboard728x90JPG,PNG,GIF,HTML5,third-party tag**100kb
Medium Rectangle300x250JPG,PNG,GIF,HTML5,third-party tag**100kb
Mobile Banner320x50JPG,PNG,GIF,HTML5,third-party tag**40kb
Mobile Banner300x50JPG,PNG,GIF,HTML5,third-party tag**100kb
Tower160x600JPG,PNG,GIF,HTML5,third-party tag**100kb

Audience Marketplace Native

Component Size/Spec
Image JPG, 1200x627, recommended for scaling
Headline 25 character max (including spaces)
Body 90 character max (including spaces)
CTA 15 character max (including spaces)
Logo 128x128
Destination URL  

NBC Olympics

The below ad specs are for the 2022 Olympics, which has concluded. These may change for future Olympics.

Ad Name Creative Size Format Max File Size Additional Specs & notes
Half Page 300x600 JPG,PNG,GIF,HTML5,third-party tag** 100kb  
Leaderboard 728x90 JPG,PNG,GIF,HTML5,third-party tag** 100kb  
Medium Rectangle 300x250 JPG,PNG,GIF,HTML5,third-party tag** 100kb  
Mobile Banner 320x50 JPG,PNG,GIF,HTML5,third-party tag** 40kb  
Mobile Banner 300x50 JPG,PNG,GIF,HTML5,third-party tag** 100kb  
Tower 160x600 JPG,PNG,GIF,HTML5,third-party tag** 100kb  

NBC Sports

Creative swaps for NBC Sports are due every Wednesday.
Ad NameCreative SizeFormatMax File SizeAdditional Specs & notes
Video - :15 or :301920x1080MP4No third-party tags allowed. WTHR converts all videos for NBC specs.
Leaderboard728x90JPG,GIF,third-party tag**100kb
Medium Rectangle300x250JPG,GIF,third-party tag**100kb
  • **THIRD-PARTY TAG REQUIREMENTS:
    • Display: Max number of host-initiated file requests to not exceed 15 file requests during initial file load and host-initiated subload. Unlimited file requests allowed after user-initiated interaction.
    • Video/animated: Looping can be continuous, but must include stop, pause, play and audio buttons. Sound must be muted and user-initiated.