test-page – Draw the Data

Tab #1

Tab #2

Tab #1

Ad Spec – Size List

Introduction
Select Campaign(s)
Ad Specs

Introduction

This will help you generate a list of simple ad sizes for WTHR.com, Premion, and TEGNA’s Audience Marketplace.

What type of campaign(s) will you run?

Run of Site Display

Sponsorship

Sponsorship with Masthead Logo

Universal High Impact

News App Sponsor

Roadblock (all ads)

Adhesion

Interscroller Display

Interscroller Video

Premion Video Campaign

WTHR.com Pre-roll

Audience Marketplace Pre-roll

Audience Marketplace Display

Audience Marketplace Native

NBC.com Olympics

NBC.com Sports

Required Ad Sizes

Below are the ad sizes and specs.

Display ads needed for Run of Site Display:

300×600
728×90
300×250
320×50

Display ads needed for Sponsorship:

300×600
728×90
300×250
320×50
1140×250
970×250
320×107

Display ads needed for Sponsorship:

300×600
728×90
300×250
320×50
1140×250
970×250
320×107
Logo as a transparent PNG file. Logo will appear on a white background.

Display ads needed for Universal High Impact:

1140×250
320×107

Display ads needed for News App Sponsor:

300×250
Logo as a transparent PNG file. Logo will appear on a blue background

Display ads needed for Roadblock:

300×600
728×90
300×250
320×50
1140×250
970×250
320×107

Adhesion ad requirement:

Adhesion ads are created by WTHR. Please provide the following:
- High-resolution images/photos
- Copy points
- Any design guidance (colors, ad references, fonts, etc.)

Interscroller Display:

Interscroller ads are created by WTHR. Please provide the following:
- High-resolution images/photos [minimum 750×570]
- Copy points
- Any design guidance (colors, ad references, fonts, etc.)
- Destination URL

Interscroller Video:

Interscroller ads are created by WTHR. Please provide the following:
- Background image (Optional)*: 2600x1000px psd or unflattened image
- Copy
- Logo
- Video specs:
  - Aspect Ratio: 4:3 or 16:9 (1024×768) for Desktop Landscape Video
  - 3:4 or 9:16 (720 x 1280) for Mobile Vertical Video
  - Video Codec: H.264 MP4
  - 6-30 seconds duration
  - Recommend at least 1080p resolution < 3MB, MP4

Premion Video Ad Campaign:

:15 or :30 video
- 1920×1080 or larger

WTHR.com Pre-roll:

:15 or :30 video
- 1920×1080 or larger
- Note: 15 seconds are non-skippable. 30 second videos are skippable after 15 seconds.

Audience Marketplace Pre-roll:

:15 or :30 video

Audience Marketplace Display:

300×600
160×600
728×90
300×250
320×50
300×50

Audience Marketplace Native:

Image: 1200×627, recommend for scaling
Headline: 25 character max (including spaces)
Body: 90 character max (including spaces)
CTA: 15 character max (including spaces)
Destination URL • Logo: 128×128

NBCOlympics.com:

:15 or :30 video file (no VAST ad tags allowed)
- 1920×1080 or larger
Deadlines:
- Thursday, January 8
  Deadline to submit local digital sales campaigns for the Opening Ceremony (2/6) and first weekend of competition (2/7-2/8)
- Monday, February 2
  Deadline to submit local digital sales campaigns for the first Monday of the Games (2/9)
- Thursday, February 5
  Campaigns or creative swaps submitted on this date or later will start five days after submission
  
  Example: A creative swap submitted on February 8 will go into effect on February 13

NBC Sports:

:15 or :30 video file
- no third-party tags allowed
- 1920×1080 or larger
300×250
728×90

Creative swaps for NBC Sports are due every Wednesday.

Tab #2

WO Product Codes

Introduction
Select Campaign(s)
Ad Specs

Introduction

This will help you generate WO product codes for WTHR.com, Premion, and TEGNA’s Audience Marketplace.

WTHR.com ROS Units

Display

Universal

Adhesion

Interscroller Display

Interscroller Video

Pre-roll

Sponsorships/Packages

Please see the WTHR Digital Team for correct product codes as sponsorship related codes have changed. We are currently updating all product codes on this site.

Homepage Universal

Homepage Universal + Roadblock

Homepage Adhesion

Homepage Adhesion + Roadblock

WTHR News App Sponsor

13INside Track

Fever

Send the Love

NBC.com Olympics

NBC.com Sports

CheckUp 13

Operation Football

Traffic

Home Resource

Health Resource

WTHR.com Live Stream (Watch Page)

Right Now Sponsor

Audience Marketplace

Audience Targeting

Geofencing

Native

Site Retargeting

OTT Retargeting

Streaming

Premion OTT

WTHR+

Required Ad Sizes

Below are the ad sizes and specs.

WTHR.com Display ROS

B3404:CrossPlat_ROS_300x250&600&728&320_All_Imp

WTHR.com Universal ROS

B3404:D,T&MW_ROS Universal_All_Imp

WTHR.com Adhesion ROS

B3404:Desk,Tab&MW_ROS_Adhesion_Imp

WTHR.com Interscroller Display ROS

B3404:Desk&Tab_ROS_Interscroller_Imp
B3404:MobileWeb_ROS_Interscroller_Imp
B3404:App_ROS_In-App Interscroller_Imp

WTHR.com Interscroller Video ROS

This product needs to be set up. Please contact the digital team.